Wyoming Looks to Extend Tourism Season


 
 
 
With gas prices putting a hole in the wallet, and mother nature taking it's toll, the early summer months were rough on Wyoming tourism.

"We got off to a rock start, just because of weather predominately." said Diane Shober, the state's tourism director.

With July and August picking up, the tourism office is extending its fall campaign, hoping to make up for the slow start. The tourism office usually stops advertising the state in the middle of August, but this year it will carry into September. New markets, other than Denver and Salt Lake City have been added as well.

"We allocated an additional $180,000, and we added [advertising to] Ohama, Rapid City, Billings, Bozeman, Butte, and Idaho." said Shober.

Shober also believes the taping of the hit ABC sitcom "Modern Family" season three premier in Jackson will help give Wyoming a strong presence in the media.